Why we do it.
To create matters but to create something timeless by hand matters more. It matters because it doesn't just speak to the "thing" created but to the soul of the person who created it and the soul of each person who owns it throughout time. Born from the universal desire to connect with other people, we create, curate and rearticulate cars, motorcycles, furniture and clothing. Through these durable mediums we communicate our sense of the world not just in the present but in how they age and mature in the future. Even our cafe's are built with that same desire to incite feeling and connection. From the decor to the cappuccino's we want you to take a trip to our world and feel a sense of belonging.
"We work on projects that both speak to who we are as creators and that adhere to our guidelines of quality and durability. That being said, the true "art" in what we do comes from the canvas itself. When you look closely at a piece of driftwood or at a old pickup truck that's spent the last 40 years in a field, it beckons to you what it wants to be. It tells you how far to go and what it wants. And while this sounds very "new age" just look closely and listen and you'll see what I mean."
founded on wabi sabi.
Pared down to its barest essence, wabi-sabi is the art of finding beauty in imperfection and profundity in nature, of accepting the natural cycle of growth, age and decay. It's simple, slow, and uncluttered-and it reveres authenticity above all. Wabi-sabi is flea markets, not warehouse stores; aged wood, not Pergo; blown glass, not paper cups. It celebrates cracks and crevices and all the other marks that time, weather, and loving use leave behind. Through wabi-sabi, we learn to embrace worn leather, recycled barn wood, metal with patina, frayed edges, and the march of time they represent.
How Wabi Sabi applies.
Anybody with an associates degree from your local community college can restore and repaint a car or a motorcycle. Having restored hundreds of cars, motorcycles and pieces of furniture between us, we've noticed that in a typical restoration something can get lost. It can loose it's story. It can loose it's SOUL. While fully customizing and restoring something of old is very cool and noble, it can completely erases its past and starts the clock from zero. So the art in our process is not only in the restoration, its in the restraint. It's in knowing how to add to the story, not erase it.
Authentic form, enhanced function.
Humans connect to the world through emotion and design without beauty is void of emotion. For that reason we start with something, from a form perspective, it "worth" using as a canvas. That being said, the functional aspect on any project is always done at a 10. We don't want it just to work, we want it to work phenomenally. We have been known to use high tech needle bearings on the drawers of a vintage armoire or to place the latest, high tech, drive-train and suspension in a vintage Mercedes. We like our stuff beautiful, patina'd, vintage and highly functional.